Get to know our segmentation methodology
Our process is structured to provide clarity at every step. By combining robust analytics with collaborative workshops, we deliver practical segment definitions you can use right away.
Who shapes our research insights
Ben Jefferies
Senior Analyst
Ben’s systematic approach to data ensures our segmentation is always transparent and actionable. He thrives on uncovering hidden market trends for our clients.
Marina Clark
Lead Strategist
A champion of practical solutions, Marina guides each project from exploration to delivery, making complex analytics clear for every team.
Tina Ho
Market Insights Advisor
Tina translates raw analytics into accessible insights, bridging the gap between numbers and real-world business questions.
Steps in our segmentation process
Dev Patel
Segmentation Lead Consultant
"A successful segmentation process is collaborative, objective, and fully tailored to your business context. We work alongside your team to turn analytics into practical market insights you can act upon with confidence."
Step 1
Initial business review
We begin by understanding your objectives, existing data, and any segmentation challenges you face.
Step 2
Data gathering
Data is collected from reliable sources, including first-party, market, and customer feedback channels.
Step 3
Segmentation and analysis
Our team applies advanced analytical methods to define clear, meaningful audience segments.
Step 4
Recommendations and support
We share segment profiles, practical recommendations, and remain available for implementation support.
How our approach compares in practice
Choosing a segmentation partner is about both expertise and adaptability. Here’s where our method stands out against others in the field.
| Segmentation Features | veridiontha Segmentation | Global Market Firms | Generic Consultants |
|---|---|---|---|
| Custom segment definitions for each client | Always offered | Sometimes | Rarely |
| Australian market specialisation | Yes, focus | No | Not stated |
| Clear recommendations and support | Full support | Partial | Limited |
| Workshops and hands-on collaboration | Included | Optional | Extra fee |
| Actionable deliverables | Detailed | Basic | Basic |